Yeah, I know I post too many embedded clips in lieu of original analysis (and then I write a bazillion words about shows with Jack Ging in them), but all I have time for right now is another related series of clips. Do you remember the Dr. Pepper "I'm a Pepper" commercial of the late '70s, early '80s? Well, here it is:
This commercial was so popular that it got spoofed and referenced on a number of TV shows in the early '80s. SCTV did a parody where "Dr. Pepper" became "Dr. Shekter" (Rick Moranis):
And "Remington Steele" did a famous throwaway line that spoofed that commercial:
All in all, I'd say it was a very successful ad campaign, even when they ill-advisedly tried to do a disco version of it.