Wednesday, July 18, 2007

How Toyetic Can You Get?

In the middle of summer blockbuster season, we should always keep in mind the real purpose of any movie with a cool car or robot in it, as summed up by the first show to use the term on national TV:



Not included here is the ending of the episode, where Freakazoid is seen collecting kickbacks from the marketing department for helping to launch the "Freakmobile Toy Line." (Ironically, Freakazoid!, which was originally pitched as a more "toyetic" property than the other Warner/Spielberg shows -- the idea being that there would be cars, gadgets and other things that the funny-animal cartoons didn't have -- never spun off a single piece of actual merchandise, and spent large amounts of time bashing merchandising and product placement.)

2 comments:

Jorge Garrido said...

So THAT'S where Jeff Harris got the term. I thought he made it up!

Anonymous said...

It was apparently coined by Bernard Loomis back in 1977 when he used it to....Spielberg!

http://www.rebelscum.com/loomis.asp