For anyone who doubts that a theme song makes a difference to a show, I present the two theme songs from the Stephen J. Cannell production "Hardcastle and McCormick."
The first theme song (by Mike Post, of course, and the lyricist who did the "Greatest American Hero" theme) was this very bad-ass pop song:
And then in the second season they changed the theme song to this, which was more in the style of their "Greatest American Hero" theme, but came off as one of the wussiest theme songs of all time:
Is it any wonder the show didn't last very long?
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